Mumablue has done it again! We’ve taken personalization one step further and launched a unique personalized birthday story: “Happy birthday, (child’s name)!“, the world’s ONLY interactive personalized birthday story. In it, the birthday boy or girl will play the starring role in an incredible story. They will not be able to stop reading it again […]

We have wonderful news! We are launching a new storybook with a personalized cover on which the name of your little one will appear, as it will be part of the title. So the child will be the real protagonists from the cover to the last page. Cool, right? Well, wait, there’s more. “The magic […]

The Friday that everybody is waiting for has finally arrived! Ooops not yet maybe. Well, we’re so impatient that we want to announce our amazing Mumablue Black Friday 2020 offer now. This year it’s going to be the craziest Black Friday ever, with an amazing discount on all Storybooks as well as an extra gift… […]

Is there anything cooler that a personalized book with Santa Claus? An adventure in which the family’s little one will starr an amazing journey to the North Pole to get to know all the hidden secrets in Santa’s Village. In Mumablue we have made this dream come true, thanks to our new personalized book: “My […]

Before I get into today’s main topic and talk to you about how to build a reading habit in children, I’ll tell you a rather enlightening anecdote in this regard. I have bought a great book. A great, great book. Pure literature. The kind of book you don’t understand a word. But it looks cool […]

Going to the beach with kids makes you realize a lot of things. I don’t understand how the idea of going to the beach makes people so excited. Starting with me. Let me be clear. I’m not thinking of a deserted beach in the Caribbean, with white sand and turquoise water, where palm trees lean […]

Today I’m going to talk to you about the benefits of watching movies for children. Yes, movies. That thing I haven’t had any contact with since Emma was born. I’m sure any real-life mom will agree with me when I say that, for me, movies now only have beginnings: ten tiny minutes during which you’re […]

At Mumablue we stand for the family: that’s why we want to join LGBT Pride Day by advocating for family diversity. We are always committed to values such as respect, inclusion, and tolerance, values that are very present in our books in many different contexts, values that we believe are the basis of responsible and […]

The other day I saw a documentary from the 60s when people really started “going on holiday” in the summer. They weren’t afraid of packing with children then! The whole family could fit into a Chevy. And when I say the whole family I mean the father, the mother, the four kids, grandma, and grandpa… […]

Traveling with children dramatically changes the idea of what travel means. I have friends who are “backpacking” mothers. Or so they say… although I don’t really believe it. Or maybe they have the wrong concept of what a backpacker is… The first principle of every backpacker is freedom, uncertainty, the ability to improvise… concepts that […]