The Friday that everybody is waiting for has finally arrived! Ooops not yet maybe. Well, we’re so impatient that we want to announce our amazing Mumablue Black Friday 2020 offer now. This year it’s going to be the craziest Black Friday ever, with an amazing discount on all Storybooks as well as an extra gift… […]

Is there anything cooler that a personalized book with Santa Claus? An adventure in which the family’s little one will starr an amazing journey to the North Pole to get to know all the hidden secrets in Santa’s Village. In Mumablue we have made this dream come true, thanks to our new personalized book: “My […]

Before I get into today’s main topic and talk to you about how to build a reading habit in children, I’ll tell you a rather enlightening anecdote in this regard. I have bought a great book. A great, great book. Pure literature. The kind of book you don’t understand a word. But it looks cool […]

Going to the beach with kids makes you realize a lot of things. I don’t understand how the idea of going to the beach makes people so excited. Starting with me. Let me be clear. I’m not thinking of a deserted beach in the Caribbean, with white sand and turquoise water, where palm trees lean […]

Today I’m going to talk to you about the benefits of watching movies for children. Yes, movies. That thing I haven’t had any contact with since Emma was born. I’m sure any real-life mom will agree with me when I say that, for me, movies now only have beginnings: ten tiny minutes during which you’re […]

At Mumablue we stand for the family: that’s why we want to join LGBT Pride Day by advocating for family diversity. We are always committed to values such as respect, inclusion, and tolerance, values that are very present in our books in many different contexts, values that we believe are the basis of responsible and […]

The other day I saw a documentary from the 60s when people really started “going on holiday” in the summer. They weren’t afraid of packing with children then! The whole family could fit into a Chevy. And when I say the whole family I mean the father, the mother, the four kids, grandma, and grandpa… […]

Traveling with children dramatically changes the idea of what travel means. I have friends who are “backpacking” mothers. Or so they say… although I don’t really believe it. Or maybe they have the wrong concept of what a backpacker is… The first principle of every backpacker is freedom, uncertainty, the ability to improvise… concepts that […]

The other day I was thinking about how to tackle environmental education with my children and how parents should address issues such as responsible consumption, environmental sustainability, ecological footprint, or the importance of recycling. To do this, I went back to the time when I started recycling… What a memory! How beautiful it was. And […]

Experts say kids should eat vegetables. And kids say experts should eat them! Meanwhile, here we are, mothers, caught in the middle of that crossfire, pulling out crazy tricks for children to eat vegetables. I’ve tried everything, even marketing tactics: I once dressed up as a VIP! (Very Important Pea). You may think it’s crazy… […]